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Core Service Modules
1 Advertising Strategy & Market Research
Market & audience segmentation research: analyze consumer demographics, behavior, pain points and media habits
Brand positioning & campaign core concept development, tailor strategies based on business objectives (awareness / traffic / sales / retention)
Competitor advertising benchmark analysis, budget allocation & full-funnel marketing roadmap design
KPI setting & pre-campaign risk assessment
2 Creative & Content Production
Full-range ad material creation for all channels:
Graphic design: brand posters, social banners, display ads, print brochures, OOH billboard visuals
Copywriting: ad slogans, short video scripts, social copy, landing page copy, product promotion texts
Video production: brand commercials, short video ads (TikTok/Instagram/YouTube), live streaming ads, animated marketing clips
Brand visual unification: ensure consistent brand tone across all advertising touchpoints
3 Digital Advertising Operation
Search Ads (PPC): Google/Bing search advertising, keyword optimization, search landing page conversion tuning
Social Media Paid Ads: Meta (Facebook/Instagram), TikTok, LinkedIn, X, targeted by age, region, interest, occupation and behavior
Programmatic Display Ads: website banner, native ads, retargeting ads to re-attract lost visitors
Streaming Media Ads: CTV/OTT video ads, Spotify/Pandora audio streaming ads
E-commerce Ads: Amazon, Walmart, Shopify platform sponsored ads, product listing promotion
4 Traditional & Offline Advertising
Broadcast media: TV commercial slots, radio audio ad placement
Print media: newspaper, magazine, industry journal advertising
OOH (Out-of-home): billboards, subway, bus, mall screen, elevator advertising
Offline event advertising: exhibition booth display, on-site promotion materials, sponsorship ad placement
5 Influencer & KOL Advertising
Influencer matching & cooperation negotiation across micro, mid-tier and top KOLs
KOL content supervision, sponsored post campaign planning
Influencer data tracking, exposure & conversion effect measurement
6 Media Planning & Buying
Multi-channel media mix matching according to target audience
Bulk media resource procurement to secure preferential ad rates
Ad schedule arrangement, cross-channel unified launch coordination
Real-time ad space monitoring & placement adjustment
7 Campaign Data Analytics & Optimization
Real-time tracking of core metrics: exposure, click-through rate (CTR), cost per click (CPC), conversion rate, ROI
Weekly/monthly performance reports, channel efficiency comparison
Continuous strategy iteration: adjust targeting, creatives, budget to lower customer acquisition cost (CAC)
Post-campaign comprehensive summary & long-term marketing optimization suggestions